Thanet Council plan demolition and social housing plans for historic Fort Road Hotel, Margate

During the Leader's Report on Thursday's Council meeting, Iris Johnston announced  the Council's intention to seek potential demolition of the historic18th century Fort Road Hotel, directly opposite Turner Contemporary and that the Council were working up plans for social housing flats on the site.

Present day with scaffolding

This news has come as a complete surprise to many of us that were waiting to hear when works would commence on the boutique hotel and restaurant scheme that had been announced in the press last year.


In 2011 the hotel was compulsory purchased by Thanet Council. It was then marketed by Thanet Council as a site suitable for regeneration into a boutique hotel. They advertised the building and even funded the placement of a neon advertisement on the roof proclaiming 'Iconic Site'. 

It was reported that there were 20 expressions of interest and a developer was then selected who then committed to working up plans. The developer was the owner of London's Beach Blanket Babylon. A mixed use hotel and restaurant scheme was drawn up by Guy Holloway Architects (who are also working on Dreamland) with all the associated costs of this process.

In their own report of 2011, Thanet Council described the building as:

"The Fort Road Hotel (previously the Fort Castle Public House) is one of the last surviving buildings in the area today that the artist JMW Turner would recognise. Turner spent fifteen years ‘weekending’ in Margate with Sophia Booth (whose house was opposite) and, as a noted drinker, it seems inconceivable that he did not visit the establishment.

This gives the former hotel hard-to-beat historic and artistic credentials that are likely to be of special interest to visitors to Turner Contemporary. The hotel also benefits from a fantastic position, facing the sea, overlooking (and overlooked by) the gallery. The two buildings share the same privileged view of Margate’s sunsets, that Turner declared “the loveliest in Europe”. These associations with Turner (historically with the artist and now with the gallery) give the Fort Road Hotel potentially iconic status.Furthermore, the building is well situated on the main coastal route in and out of Margate, within close proximity of the harbour area; the Old Town; and Margate High Street."

Thanet Council also posted a video on Youtube, which shows inside the building and includes a very fine Georgian staircase in the interior:

This leaves a number of unanswered questions:

Why is the boutique hotel and restaurant scheme not going ahead?

Why is Thanet Council, as the developer, contemplating demolition and working on plans for the development of flats in this key seafront location when we last heard it was going to be restored as a hotel?

Yes, there is a need for social housing in the Margate area. But the Council itself advertised this site for development into a hotel. 

Were the developers offered the option to demolish and replace with flats? Why take forward the creative marketing scheme of the 'Iconic Site' neon if all that is planned is demolition and flats?

We have, at Thanet Council's last count, over 800 empty properties in Margate and Cliftonville to be brought back into use. The Fort Road Hotel site seems to be a poor choice of location for the development of social housing. Tourism is a valuable, sustainable industry for Margate and key seafront sites like this are limited and should be retained for tourism purposes. Thanet's heritage buildings are a key driver for tourism. Extensive funding has already been allocated towards the marketing of this historic site to attract developers for the purpose of restoring the building as a working hotel. This seems to be yet another example of Thanet Council embarking on a u-turn without any of the public being informed of the process and heading off in a conflicting direction that their own policy stipulates. 

What can you do?
- Please sign the petition and share it with your friends and contacts.
- Give the Save Fort Road Hotel Facebook page a like and a share.
- Use the hashtag: #SaveFortRdHotel on social media.
- Write to the Leader of Thanet District Council, Councillor Iris Johnston with your views.